Illinois’ ‘NO FAKE Act’ Protects Artists from Generative AI Deepfakes
The NO FAKE Act will take place January 1st of 2025.
Illinois officially passed a new law to protect artists from unauthorized use of their images, voices, and likenesses through AI-generated replicas. Governor J.B. Pritzker signed the law, which amends the state’s Right of Publicity Act to require written consent before using any digital replica of an artist for commercial purposes.
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Illinois NO FAKE Act
This law takes effect on January 1, 2025. It allows musicians, record labels, and others to take legal action against anyone using AI to create digital versions of individuals without consent. A “digital replica” is any electronic likeness made with AI that misrepresents a person in sound recordings or audiovisual works.
Senator Mary Edly-Allen pushed this bill forward, highlighting the urgent need as AI tools increasingly generate unauthorized content. The bill received bipartisan support, showing strong concern about deepfake technology, especially in the music industry.
Response
Dani Deahl, a prominent DJ and Chicago Chapter Recording Academy trustee, applauded the law, emphasizing its importance in protecting artists from having their identities exploited by unauthorized AI-generated content.
This Illinois legislation is part of a broader national effort to address the challenges posed by AI. At the federal level, the NO FAKES Act has been introduced to establish similar protections across the United States.
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